Coca-Cola is known for its magnetic appeal to a global audience. It has products in every country but North Korea and Cuba. It has dominated the soft drink industry with a force that cannot be reckoned with. Its use of targeted marketing, which includes localized translations, is impeccable.
With over 8 billion people in the world, and more than 7,000 known languages, it seems unlikely that there will ever be one language that everyone speaks. Interestingly, cuneiform tablets from Mesopotamia are believed to be the first examples of written language, though Egyptian hieroglyphs appeared simultaneously in the 4th millennium BCE.
The history of Halloween is complex. Some historians argue about how...
As with both AI and human translation mistakes will happen, but with the extra time and effort put in by quality human translators, they are very rare.
Some graduating physicians do not take the Hippocratic Oath now. “First do no harm” has been replaced with a more modern version. This doesn’t make it any less important to protect patients at all costs. There is a growing problem, however, and it is getting in the way of the physicians’ ability to always provide the best care for their patients. This problem is a lack of qualified medical translators and interpreters, which is leading to medical errors and leaving patients with long-term pain and suffering—even death!
A few wrong subtitles can change an entire movie. When one is “lost in translation,” it defeats the purpose of watching the movie or show. That is why it is so pertinent for Netflix to fix these issues for all of us, especially the hearing impaired.
Global Language Strategies is pleased to announce that it received its ISO 17100:2015 certification on April 28, 2022. This milestone was achieved following a two-day audit conducted by TUV Rheinland which focused on GLS’ translation management system and streamlined processes in place for performing foreign language translation services. ISO 17100:2015 is the international standard for the translation industry.
LINGUIST OF THE QUARTER Quarter 2 2022 Meet Daniel: Ukrainian/Russian Linguist Daniel Kohn’s passion for language began with a natural curiosity about his ancestry and was bolstered by inspiration from a passionate language teacher.